Yes! You can select the gender, region, and age of your participants and have the first results in a couple hours. This is due to our diverse participant panel consisting of 150,000 testers.

What is demographic targeting?
If you want to test with very specific people, you can target them by selecting different demographics. For example, if you are testing a website for woman's clothes, you may wish that your testers only to be female. 

Available demographics:

• Language - (English, French, German, Italian, Portuguese, Spanish,)

• Device - (Any device, computers, Tablets or Mobile phones)

• Country - (Available countries are dependent on language selected when setting up your test)

  • English - (Australia, Canada, Germany, South Africa, UK, USA)

  • French - (Canada, France, USA)

  • German - (Austria, Germany, UK)

  • Italian - (Italy, UK, USA)

  • Portuguese - (Brazil, UK, USA)

  • Spanish - (Argentina, Colombia, Mexico, Spain, USA)

• Age range - (18-34 years, 35-50 years, 51 and older)

• Gender - (Female, Male)

• Exclude testers - (Testers never do the same test twice. However, you can also select to exclude testers who did a test for you in the past: 24 hours, 30 days, 3 months, 6 months or 12 months)

You can select your desired demographics after your test is ready to go. Simply click: "Get testers". 

Use Screening Questions for more specific targeting

In addition to your demographic selection, you might have other requirements to filter testers. Screening questions add an extra layer of filtering as to who can take your test.

With screening questions, you could filter for example:

• Interests and hobbies (mountaineering, art house films, classical music, vegan diet, etc.)

• Habits (visits to the theater, means of transport, sports, media usage, etc.)

• Attitudes (politics, religion, behaviors, design preferences, etc.)

• Usage or visiting of certain websites, apps, or services (Spotify, Netflix, Financial Times, etc.)

Learn more about screening questions here.

Need even more specific targeting options? Please contact us.